In our last post, I shared the first video of a two-part series about answering the question “what do you do” in a way that connects with your listener on a deeper level. I hope you had the opportunity to go through the four key parts of answering this question and were able to test this strategy with a trusted friend, family member, or maybe even in a work setting.

I’m hoping that what you really found out from the first video (spoiler alert) is that hidden in the question “what do you do” is an inquiry about how your product/service/story impacts and makes your listener’s life better. The best answer is one that shifts the focus away from you and onto your audience.

When you are in front of a group, on an interview, or having any kind of interaction that matters to you, the secret to keeping your listeners engaged and on the hook is turning your attention away from yourself and onto them. Turning your focus outward (on them) is how you honor your friends and family, attract a partner, earn a promotion, build your client list, and develop a following!

In the following video, you’ll find part two of this short series that introduces you to the #1 most important way to focus on them. It’s about mastering your physiology in how you show up. Words and strategy are important; what’s critical is going beyond that and finding the way to get out of the space where you’re thinking about getting it right (and impressing your audience with how wonderful you are) and into the space where you are fully embodied, standing strong in your presence, and so focused on your audience they feel like they are the most important thing in the world at that moment in time.

When you can do this, the results of your conversations are as different as night and day. When you are in your head and talking about you, your listeners are tuning out and worrying about what time they have to pick up their kids or wondering when you’re going to wrap it up so they can make an important phone call. When you’re mastering your physiology (you’re grounded, you own your space) your listeners feels like you are aware of their needs, you want to serve and help them, and your product, service or just who you are has value.

I encourage you to watch this video and to take a minute and review the first video as a refresher. Is there an event coming up in your life in the next few weeks where you really want to get your message across and be heard for who you truly are? Think about the four questions in the first video and get the basics of what you want to say sorted out. When the time comes for that interaction, take a few seconds and master your physiology and then start speaking. By doing this, you‘ll shift focus and you’ll be in that spot where you are truly connecting with your audience and letting them know “It’s All About You.”

I’d love to hear how this works out for you so post a comment or drop me a note. If you like this video and want to learn more about improving your personal presence, engaging with your audience, and getting the results you want, my next all day Present With Confidence workshop with be held on 2/6/15. To learn more and to register, click here.

Until the next time,


P.S.  I wasn’t really going for the crazy disco party vibe in this series of videos – I’ve been working to figure out what went funky with my camera settings, and haven’t been able to correct it yet.  Sorry for the strobe effect.  I decided it’s much better to get the information out than to insist on perfection.  Thanks for rolling with it!